Alex Duggleby's Palace of Words

Now and again I check wether I should be doing some SEO (ok I just like seeing if I come out on top but hey who doesn’t), but today I noticed something interesting in the Google Results I was testing (you can probably guess what terms I was checking):

The domain behind it is parked with ads, but is this a new kind of social phishing? Apart from displaying incorrect information,  I mean who on earth would put up Google Adsense ads for the keyword “Alex”? Wait a minute… I have an idea. I’ll be right back…